Analytics can give you a deep understanding of where you are getting things right – and wrong – with your online business. Using data and through testing is a vital component of any analysis – but which areas should you focus on? We’ve put together a few ideas for anyone new to the online world in this guide. Read on to find out more.
Basic website analysis
Your first step is to sign up for Google Analytics. It’s a free tool that will give you a lot of data on many of your visitors that reach your site via Google. While it won’t tell you everything, given that 90% of online searches take place on Google, it’s a good indicator. There are a few key things that you should be looking for. The number of visitors to your site is vital, of course. But, you should also consider the length of time they spend on your site and the way they navigate through it. Make sure you get to grips with Google Analytics as a starting point – it will give you several ideas on how you can improve things.
You should also be looking into your market. Who are your customers, and where are they? What are they looking for in life, and how do you solve their problems? The only way to reach your core audience is to know as much as possible about them. Surveys and questionnaires are a good idea to start you off. And, of course, Google may give you some clues as to their whereabouts in your analytics. In essence, the more research you perform on your customers, the better you will be able to communicate with them.
How is your website performing? To find out, you can set up conversion goals in Google, but these won’t always be as accurate as you want. Your best bet is to hire someone in to look at your site with a fresh pair of eyes. They will perform a full conversion rate audit on your site and reveal where you can improve things. Sometimes the smallest things can make a difference – even a change of colour on a ‘buy now’ button can improve your sales. But, without an expert – and outside – eye, it’s going to be hard for you to know what to change.
You also have to keep a close eye on the competition. If you don’t, there’s a serious chance they will overtake you and start eating into your market. There are a few things you can do, from checking their rankings and observing their website. Look at the services they provide, and investigate the way they market themselves. Are there things you could take for your business? Or are there things that you can do better? Knowing what makes your competitors tick is the first step towards perfecting your business.
We hope you have enjoyed this guide to the basics of online business analysis. Make sure you read up on each of these areas, and it will make a significant impact!
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