When you started your business, I’m sure you had a great time engineering your online brand. You probably had a personal hand in the whole process; after all, who knows your company better than you? Although you did everything to get across your company’s brand, your online presence might not be having the impact you hoped for. Here’s some tips for polishing your online presence.
We’ll start with your company website. This is the virtual face of your company, and will be the main thing responsible for the image you put across to your customers. Obviously you want it to be as professional and attractive as possible. One of the biggest mistakes you can make here is relying on your own steam. Unless you’ve worked as a professional web designer, you should never build your own website. Sure, there are platforms which give you templates for building something good-looking and flashy. However, many of these have glaring tell-tale signs. If a potential client sees that you’ve used a web builder program, they won’t think much of your company! To ensure you have a polished, professional site, hire a web development agency and leave them to it.
Make sure you’re presenting your company on social media in a professional light. After your website, this is the most important area to focus on. Social media is now one of the most common ways for people to find out about a new business. It also allows you to build customer loyalty, and ultimately revenue! Facebook and Twitter are the most widely used social networks, but depending on the kind of business you run you might want to branch out. Instagram, Tumblr, and Pinterest all have countless active users. If it makes sense for your company to be on these networks, then make sure you’re tapping into them. Keep your followers engaged by posting fun, interesting content on a regular basis. You might want to incentivise them with competitions and promotions.
Finally, invest in some online marketing. It’s possible to market your business online using free methods, as you may have already known. However, odds are all your competitors have a professional grade of marketing up and running. Online marketing is a fast-growing industry in itself, so make sure you don’t slip behind! There are a variety of methods you can go with, each with their advantages and drawbacks. SEO is one of the most prevalent, mainly because it’s affordable and easy to implement. This works by manipulating the content on your website so that it appears higher in a list of search results. PPC is a service which posts ads in the borders of targeted search results, and charges you for each click the ad gets. Do some research into different options and choose the one that’s right for your business.
Work on these areas, and you’ll be well on your way to the online brand you want. Once your business has a professional online image, and the performance to back it up, growing your operation will become much easier.
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