When you’re a freelancer, you’ve always got a lot on your plate. Yes, your work will come and go, but people often feel as if not having a project going at any particular time means that you’ve got nothing to do. In reality, when you freelance full time, you’ve always got a lot to do. Being employed means that you’re guaranteed a paycheck every single month, but that’s not the case when you work for yourself.
So you have to hustle – whether you have projects on the go or not. This includes marketing yourself and promoting your services. Everyone will have their preferred ways of doing this, but email marketing is always effective. These days, direct marketing isn’t always the go-to choice for self-promotion. But, it can be an exciting method that produces the right results. So, here’s how to make it work for you.
Quantifying Your Audience
First of all, you’re going to want to know a bit about why email marketing is a great choice for freelancers. When you’re trying to promote yourself, make more sales and generate more business, it’s handy to be able to see some data behind what you’re doing. With email, you can. You’re able to qualify your audience so that you can see how many prospects you can potentially turn into customers.
Engaging Your Audience
Now that you’re a little more convinced about the world of email marketing and what it can do for you, you’re going to want to make sure that you get the most out of it. If you want your email campaigns to be effective, they have to be engaging. If you’re not able to engage your audience, you won’t get the results you want.
Building Your Audience
At this point, you may be wondering how you can build your email audience, either in the first place or to make sure that it continues to grow. However, this isn’t something you should write off as being too hard. There are easy ways to build your email list; you just have to know how. As well as having opt-ins on your site, social media promotions, and giveaways, to name a few, also work wonders.
Wowing Your Audience
Next, you need to think about how you’re going to impress your audience. When prospects or customers open your emails, they will judge them in just a few seconds. So, not only do you need to worry about the content, you should make sure the look is right too. For that, you need the right tools, so for newsletter software click here to see how it works. Then, you should be able to create a cool design that your audience will engage with.
Rewarding Your Audience
To make your campaigns exciting, and to ensure that your audience is always impressed, you may want to think about rewarding them from time to time. One of the ways that you can do that is with freebies. You could offer a small ebook or info-graphic on a particular subject, or even a small taster of your services too. You may find that freebies like this also bag you more sales in the long run.
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