A good website is a must for any business. A large amount of your customers will find you through the internet, and they have so many options at their fingertips that, if your website is not up to scratch, they will go to your competitors. This is especially true in the restaurant business. Attention to detail is often the thing that makes a restaurant great and so if a potential customer sees a website that has not been thought through, they could consider it a reflection of your restaurant. If you want to maximise your appeal, it is vital that your website is professional and shows of your best attributes. Here are a few key tips on making the perfect website for your own restaurant.
Know Your Audience
You need to know who is most likely to be looking at your website and then tailor it towards them. Do some research into the surrounding area and see what kinds of people live and work near you. You should already have done this when you were opening the restaurant itself and deciding on its theme, but it is worth extending this research. If you are trying to appeal to a younger audience, use a minimalist style with bold, block colors. If the surrounding area is mainly populated by older, more professional people, then go for a more traditional, elegant looking style.
You will also base your deals and offers on your chosen demographic. Make sure to feature these on the front page of the website to grab people’s attention.
Keep it Simple
There is nothing worse than trying to find basic information on a website and having to navigate multiple pages to find it. If it takes half an hour to work out how to book a table, people will just give up and look for somewhere else. As a general rule, you want customers to be able to find the information they need in three clicks or less. Only include the pages that are absolutely necessary. You should limit yourself to a home page, menu, contact details, and possibly a reviews page. Anything else will not be useful and will just clutter up the website.
High Quality Images
One of the things that is going to attract customers to your restaurant is the photographs that you use on your website. The main thing you need to have pictures of is, of course, the food. Make sure it is perfectly presented and choose your most interesting and inventive dishes to display. You will also want to use some images of the staff. Make sure they are dressed in professional kitchen attire from places like Chef Works Inc. otherwise potential customers won’t have trust in their ability as a chef. It is important that you make sure all of the images that you use are of the highest quality. If you can’t even organize a few photographs for the website, then how are you going to be able to organize a busy restaurant?
If you have done everything else right, then customers might want to book a table with you. This is where the contact form comes in. It needs to be simple to use otherwise customers will be put off, and may worry that their reservation has not been made properly.
If you follow these guidelines when making your own website, you should be fully booked in no time.
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