Today we are going to discuss Ways To Promote Your Business on Social Media. You have undoubtedly heard that marketing your business online is absolutely vital these days. Today the chorus of voices telling you that your company has to be on social media is growing just as loud. If you are ready to take your business into the social media world, your first question is just exactly which networks you should join.
Major Sites And Their Market Shares
Although there are some specialized social networks that cater to small niches (particularly in the B2B world), the vast majority of social media marketing is conducted on a few major sites. This quick rundown will familiarize you with the key players.
Promote Your Business On Social Media
Boasting over a billion (yes, with a “B”) users, Facebook is the 800-pound gorilla of social media. Virtually anyone who is reachable through social media is reachable through Facebook. Facebook also offers you very robust advertising tools that allow you to both study and target potential customers with amazing specificity.
Twitter has a user base 650 million strong. It is a fertile ground for marketing because repeated surveys have said that users find Twitter to be the least intrusive communications route for hearing from companies.
The “professional” option in social media, LinkedIn has collected almost 300 million business-minded users. LinkedIn is a great place for B2B marketing and cross-company collaboration. Be aware, though, that it’s also the social network that users check the least; you’ll want to look elsewhere for strong brand engagement.
An artsy network that concentrates on image sharing, Pinterest is unusual in that its demographics skew heavily towards women. The majority of its 70 million users are female; they’re also far more likely to be using the site via mobile devices than desktop computers.
Another image-sharing network, Instagram is particularly notable for the youth of its user base. A full 90 percent of Instagram users are under 35. If you’re targeting younger customers, this is the place to be. You’ll need plenty of creative visual content to thrive here, though.
* Google Plus
Although it’s a punchline in online jokes about “the antisocial social site,” Google Plus actually has a very respectable user base that’s 550 million strong. Demographically, Google Plus leans towards males, most of whom are students, tech workers or creators. If this is your market, a little promotional attention can go a long way on Google Plus.
Spread Wide, Then Focus
The good news about picking your preferred social sites is that it doesn’t cost you anything to get started on any of the major ones. That means you can throw out a lot of different hooks and see which ones get bites. Eventually, you will want to concentrate almost exclusively on the networks that bring in the greatest response.
Measuring your social sites against each other calls for good analytics. Make sure you are collecting data you can use to measure the impact of your efforts accurately. Remember to assess each platform’s effectiveness in terms of ROI (return on investment). Your first Facebook ad might bring you a dozen sales, but if it also cost twelve times as much as a Google Plus ad that brought in three sales, then Facebook might not be the most effective platform for you.
Pay Attention To Your Customers
Don’t neglect the power of simply soliciting your customers’ advice when you are choosing your social networks. You can learn a lot from surveys, especially if you attach them to a giveaway of some value. Also, give your customers the ability to easily follow you on all the social networks you are active on. It is likely that over time you will see far more of your customers following you through just one or two of your accounts.
Starting up a social media marketing drive can feel like diving into the deep end of the pool, especially when you are not sure which part of the pool you need to be in. Have patience and explore all of your options. It may take time, but you will be able to zero in on the channels that allow you to reach your customers efficiently and effectively.
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Author Bio :
Dori O’Neill is in the business of helping individuals and business owners achieve success through proper business practices and reputation management. He maintains offices throughout the world and has lived in Canada, United States, Japan and Hong Kong. If you need more leads for your business, visit LeadLures.com today.
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