For anyone who has a blog, online website or spends a lot of time online, they have heard the phrase SEO terms.  SEO stands for Search Engine Optimization and it refers to trying to make your website place higher in a Google search. Kalpesh does a great job breaking the ice in an earlier article. The next logical step is to understand exactly what the terms SEO services use mean. Terms you should know while talking about SEO or shopping for an SEO service.

SEO Terms

SEO Terms :

On Page Seo.

The factors on each individual page that increase the relevancy of the page for a particular keyword.  There are several factors on each page that should be checked and adjusted on a regular basis for maximum effectiveness.

Off Page Seo

This refers to things that are done on other sites that affect your site.  Those can be things such as link- building, and social media.  This is highly effective and time consuming.

Link Building

Link building is the process of obtaining backlinks.  To obtain the proper backlinks can take time. Finding one good site to get a backlink on can sometimes take weeks.

Back links

A backlink is when a site links to another site.  This can increase a sites relevancy in Google.  It is the major factor in how high you place in an Organic Search.  However, bad back links or low quality back links can get you banned from Google.  Back links come in several different types the two most important are follow and no-follow.


Paid search results and ads.  For every person that clicks on an ad, the advertiser must pay a certain amount.  The ones that perform the best often show up in more visible locations.

Organic Search Results

These are the results that best match what the user typed in the search bar.  They are the result of the natural search engine algorithm and not the paid results.  However, current search engines are making it more difficult to tell the difference between the two.

Bounce Rate

Bounce rate refers to the percentage of visitors to a site who leave after viewing only one page.   A high bounce rate can suggest the page is boring or confusing.

Heading Tag

Heading tag is the title of the webpage or post.  It should read like a newspaper headline.  It is marked differently in the HTML so that search engines can recognize it as being more important.


Is the web address of the current page.  It stands for Uniform Resource Locator.  Sometimes the URL will be the domain name; sometimes it will be a page.


This refers to how many pages on your website that a search engine has found and cataloged.


This is where you place in the organic search results.


Online Marketing isn’t built around products as much as it is in keywords.  Most of the time your product is your keyword, but related keywords can bring a lot more potential customers.  A keyword is a word, set or words or phrase built around a certain word, that people type into the search bar.

Meta Title

The title of your page.  It does not show in most places.  It is most visible in the Tab section of the browser or in search results. If you don’t have a Meta Title selected, the search engine chooses one for you.

Meta Description

This is a brief description of your page.  It usually shows only in search results. If you don’t have one selected the search engine will choose one for you.

Meta Keywords

This is a HTML heading section that tells search engines which keywords you are targeting.  It is a dead factor that isn’t used.

Page Rank

Google Page Rank is one of the methods that Google uses to determine a pages relevance.  It uses a scale from 0-10 and has a N/A for not crawled pages.  It is heavily based on back links but is rarely updated for the public.  Currently people are using Domain and Page Authority instead.

Domain Authority

Domain Authority is a creation of and a feature of the MOZ Bar (a SEO Tool).  It tries to mimic and  estimate the Page Rank for a domain name.  Instead of indicating the power of the  webpage, it indicates the power of the website.  The higher the better.

Page Authority

This is another MOZ Bar feature that focuses more on the individual page and not on the domain.  The higher the better.


The most popular PPC program used today.

Keyword Density

Keyword density refers to how many times your keyword or keyword phrase appears per 100 words. Many SEO’s debate about whether this is important or not.

Internal Linking

Linking one page of your site to another.  A good website should be laid out so you can reach any page in just a few clicks.

Follow Link

The purpose of links is to cast a vote or endorsement for another site.  It is assumed that if one sites link to another site, it is vouching for the content on that site.  The more endorsements a site has, the more important the site is.  

No-Follow Link

This is a link that isn’t considered an endorsement.  If a site owner links to another site, but doesn’t think the site is endorsement-worthy then it can be made a no-follow link.  This tells the search engine, “I am linking to this site but I am not endorsing it”.  If somebody pays for a link to their site, this type of link isn’t a real endorsement.


Content refers to information created for the purpose of increasing traffic and attracting links.  It has many forms,  pages, articles, infographics, videos, pictures and even information to be put on other sites.

Alt Tags

Alt tags are an HTML code that tells search engines what a picture is of.  When someone does an image search, the search engine looks at the alt tags in the HTML to figure out what the picture is of.


HTML stands for Hyper Text Markup Language.  It tells browsers how to interpret and display a webpage.  It is what the search engine sees when it looks at your site.  

Andy Johnson worked in the SEO industry for several years. As an SEO specialist he has worked for multi-million dollar corporations, and small start-ups. Currently he is the director of marketing for a Trademark Attorney.
26 SEO Terms You Should Know was last modified: April 12th, 2016 by Andy Johnson
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