Must Know Top 10 POP Brands In India For 2024

August 8, 2024

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Plaster of Paris (POP), one of India's go-to building materials for decades, has long been an integral component of interior and architectural design. From seamless wall finishes to intricate ceiling designs, POP changed our perceptions of interior aesthetics forever.

Here's a comprehensive guide of top 10 pop brands in india along with what differentiates false ceiling brands each from others in the market.

Top 10 POP Brands in India


Understanding Plaster of Paris

Before we discuss the range of POP products. let's briefly understand what Plaster of Paris is and its uses:

  • POP is composed of gypsum heated to remove moisture content & smooth surface.
  • Quick setting, smooth finish, Plaster Casting, lightweight and fire-retardant properties make for ideal properties in a paint.
  • Applications include wall and ceiling finishes, decorative moldings, false ceilings and sculptures.

Indian Pop Market: An Expanding Industry

Indian Plaster of Paris Market Has Experienced Stable Growth Over Time

Market Size

Estimation in 2023 is INR 3,500 crores Indian market

Growth Rate

5.8 percent compound annual compound average from 2023-2028

Key Drivers of Growth

Key Drivers of Growth in Construction Industry; Rising Emphasis on Interior Aesthetics.

Challenges

Substitutes are becoming popular; environmental considerations require attention.

Now, let us take a look at the top 10 Plaster of Paris brands impacting India's construction and interior design ecosystem.


List Of Top 10 POP Brands in India

  1. Birla White: Founder of Premium POP
  2. JK Laxmi Plaster of Paris: Strength in Simplicity
  3. Gyproc Saint-Gobain: Innovation in Gypsum Board Production
  4. Diamond POP: Add Sparkle in Every Finish
  5. Sakarni: Eco-Friendly Choice
  6. Magicrete: Sustainable Building Solutions
  7. Platinum POP: Elegance at Every Layer
  8. Tara POP: Strength of Tradition
  9. Buildmate: The Contractor's Choice
  10. Sri POP, A New Star

1

Birla White: Founder of Premium POP

Birla White POP

Birla White is one of the best-known POP products, market leader and services providers in India, boasting one of the highest market recognitions. As one of the pioneers of innovative products and solutions for wall care needs in India,


They stand for excellence false ceiling solutions and innovation with offerings like:


  • Wall Care Putty
  • All-in-One Wallcare System
  • Levelplast

Distinguished features are an extensive state-of-the-art research and development facility; wide distribution network all over India and a focus on eco-friendly products that adhere to sustainability.

  • Amongst their other services offered is technical support as well as training to applicators applicators professionals.
  • Interior designers who require color advice.
  • Use online calculators for material estimation.

2

JK Laxmi Plaster of Paris: Strength in Simplicity

JK Laxmi Plaster of Paris

JK Laxmi Cement's Plaster of Paris division has built up an exceptional reputation through consistent quality and reasonable pricing, providing products suitable for use both residentially and commercially.


Key Offerings:

 

  • WOP (JK Laxmi POP)
  • Wall Putty
  • Wide Range
  • Gypsum Plaster from JK Laxmi.

Their Unique Selling Point (USP):

  • Competitive pricing without compromising on quality
  • Strength of presence in Tier-2 and Tier-3 cities
  • Education of customers for proper application of POP materials should be the top priority.

Services Offered:

  • On-site Technical Support.
  • Dealer Training Programs
  • After Sales Helpline.

3

Gyproc Saint-Gobain: Innovation in Gypsum Board Production

Gyproc, part of Saint-Gobain Group, is one of the global leaders in Gypsum-based products, including Plaster of Paris and related materials that has set new benchmarks in India market.


Key Offerings:

 

  • Gyproc Regular 90
  • Gyproc Plaster of Paris
  • Gyproc Jointing Compound

What Sets Them Apart:

  • International expertise and technology advancement.
  • Gypsum-based solutions available
  • Focus on lightweight and energy-efficient products
  • Modern Construction

Services Offered:

  • Gyproc Training Academies for honing skills.
  • Green Pro certified products promote sustainable construction methods.
  • Design consultation for architects and interior designers

4

Diamond POP: Add Sparkle in Every Finish

Diamond POP has quickly become a favorite among construction business and house owners due to its fast setting properties and smooth finish, cementing its place in the market reputation.


Key Offerings:

 

  • Diamond POP Regular
  • Diamond POP Plus
  • Diamond Wall Putty

What Sets Them Apart:

  • POP Regular (inc. POP Plus and W Putty) with consistent quality across batches
  • Appealing packaging and branding.
  • Reputable name among applicators.

Services Offered:

  • Regional Distribution centers for fast delivery
  • Product demonstration workshops.
  • Customized solutions for large-scale projects.

5

Sakarni: Eco-Friendly Choice

Sakarni has quickly established itself in the market with eco-friendly Plaster of Paris products.


Their commitment to sustainable solutions without compromising on quality has earned them a loyal clientele base.


Key Offerings:

 

  • Green POP
  • Wall Putty
  • Texture Plaster

What Sets Them Apart:

  • Reusing recycled gypsum as part of their manufacturing process
  • Products featuring low VOC emissions
  • Focus on water conservation during manufacturing processes

Services Offered:

  • Environmental Services Consulting BUILD Green Building Consulting Services are also provided
  • Recycling construction waste
  • Training and awareness programs related to sustainable construction practices

6

Magicrete: Sustainable Building Solutions

Magicrete, long an industry leader for AAC blocks, has recently made strides into the POP market with some out-of-the-box products available to you.


Their wide variety of Light weight, gypsum ceiling & Plaster of Paris stands out with traditional quality while providing modern technological advantages.


Key Offerings:

 

  • Magicrete POP
  • Magicrete Gypsum Plaster
  • Magicrete Wall Putty

What Sets Them Apart:

  • Integration of POP with other building materials
  • Focus on reducing construction time
  • Innovative packaging for easier handling on-site

Services Offered:

  • Mobile app offering product info and calculators
  • On-site testing of products
  • Collaboration with architects for custom solutions

7

Platinum POP: Elegance at Every Layer

Platinum POP has established an outstanding presence in the Plaster of Paris market.


Their products have proven popular with high-end interior designers and luxury residential projects alike.


Key Offerings:


  • Platinum POP Premium
  • Platinum Smooth Finish
  • Platinum Designer Moldings

What Sets Them Apart:

  • Superior whiteness and smoothness
  • Longer working time for intricate designs
  • Exclusive designer collections for moldings and cornices

Services Offered:

  • By Associating with Interior design studios
  • Custom mold design services for unique projects
  • Premium packaging ensures damage-free transportation of your products

8

Tara POP: Strength of Tradition

Tara POP has long been recognized in the construction industry, thanks to its consistent quality and cost-effective pricing structure.


Tara POP products have proven extremely popular with small to mid-sized contractors alike.


Key Offerings:


  • Tara POP Standard
  • Tara Wall Care Putty
  • Tara Gypsum Plaster

What Sets Them Apart:

  • Time-tested formulations
  • Strong presence in rural and semi-urban markets
  • Focus on customer education and proper application techniques

Services Offered:

  • Speak Regional Language Support to Customers.
  • Bulk ordering options for large projects
  • Simplified product range selection process

9

Buildmate: The Contractor's Choice

Buildmate has earned its place among professional contractors as an essential brand, thanks to its unwavering quality at competitive pricing.


Their Plaster of Paris range meets the stringent requirements for quick construction projects.


Key Offerings:


  • Wedge Lock POP,

  • Build mate Wall Putty

  • Wedge Lock Jointing Compound are essential products in any construction site.

What Sets Them Apart:

  • Attractive machine-friendly packaging options for larger projects
  • bulk packaging for mega projects
  • Focus is placed on minimizing material wastage.

Services Offered:

  • Provide technical phone support for contractors
  • Equipment rental for use with Point-of-Purchase applications
  • On a regular basis, workshops introducing innovative application techniques will take place.

10

Sri POP, A New Star

Sri POP, as a relatively newcomer to the market, has rapidly established themselves through quality products and creative marketing strategies.


Their emphasis on digital presence and customer engagement puts them far ahead of conventional brands.


Key Offerings:


  • Sri POP Regular
  • Premium as well
  •  Sri Wall Putty.

What Sets Them Apart:

  • Strong online presence with integrated e-commerce integration is what differentiates them.
  • Engaging social media content related to POP application tips.
  • Transparent pricing and quality assurance policies

Services Offered:

  • Virtual consultation for DIY enthusiasts.
  • Loyalty program for returning customers.
  • Influencer Collaboration on Product Demonstration

Future of Plaster of Paris in India

As India's construction industry expands and diversifies, so does its Plaster of Paris market face new challenges and opportunities.

Here are a few trends which are shaping India's POP future:

  • Eco-friendly POP finishes are being researched for their low environmental impact
  • While ready-to-use solutions are becoming increasingly popular among customers.
  • Integration into smart home technologies
  • Lighting and temperature-control compatible POP finishes have become more accessible over time
  • while customization/personalization options for unique textures and finishes have grown increasingly available over time. Durability research continues apace.

Selecting the Appropriate POP Brand for Your Project

Before selecting a brand of plaster of Paris for your construction or renovation project. 

Here are a few points you should keep in mind:

Requirements of Your Project

The requirements for your project could require specially formulated POP.

Budget

To ensure an appropriate balance of quality and cost in any project, a balanced budget will need to be established.

Application method

While certain brands work best when applied by machine, others work better when applied manually.

Environmental factors

As eco-friendly building and living is becoming more prominent today, consider an eco-friendly option as an investment.

After-Sales Support

Consider brands that provide technical assistance and customer support.


Conclusion

India's plaster of Paris industry features some energetic and highly competitive players, each brand boasting distinct capabilities and strengths.

From industry giants such as Birla White or JK Laxmi to innovative newcomers such as Sri POP - with affordable solutions available to meet any need or pocket. 

When it comes to aesthetics and functionality of India's built environment, these top 10 pop brands in india will likely play an essential role as India's construction sector continues to develop.

Be it professional contractors, interior designers or DIY enthusiasts alike, knowing which leading POP brands can meet their project requirements will allow you to make more informed decisions regarding them. 

Keep quality, ease of application and after sales support top of mind when selecting a Plaster of Paris brand.

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About the author 

Karan Sharma

StackBuddy from Karan Sharma aims to help out bloggers & developer to become successful online. Stackbuddy is focus on several things like blogging tips, search engine optimization tips, make money online tips , SEO tips, job updates , programing tips and internet marketing tips for your online success.

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